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Why invest in Designer fashion?

 With all the spotlight shed on luxury fashion designers after brands like Forever 21 and H&M were exposed for all the damage they were doing on the environment, many first time luxury buyers are beginning to ask themselves: Is this stuff really worth it?
Well, first of all, we just have to say that “stuff” you’re talking about might be a Chanel 2.55 Flap bag and that, my dear, is not just “stuff”. That is premiere and glorious… a spectacle of pure brilliance and thousands of hours of hard work by some of the most cleverly creative people in the fashion industry. More than just a bag or a article of clothing, luxury fashion not only signifies that you care about the clothes on your back, but also that you give a care about art and it’s unfortunately dwindling existence.
We understand that for a first time buyer spending $3000 USD (or upwards of $15,000 for an Hermes Birkin) on a bag seems crazy… nay, insane! But that’s why we’re here. Here are 3 reasons to invest in designer fashion pieces:
  1. 1. It really is an investment.

    Especially in the case of Chanel and Hermes bags, paying the high price for classic pieces will actually make you money in future. Refinery 29 spoke with Lucky EIC Evan Chen who said this about the current price of one of her Chanel bags:
    “I was able to score a Chanel jumbo flap resale for $3,000 about two years ago; that same bag today costs $5,500. The same bag is currently reselling for $4,000 to $5,000, depending on condition. So, in essence, I could sell my bag and still make about $1,000 to $2,000, after I used it. I also have a client who purchased her Chanel medium flap in 1990 for $1,150 and now has an approximate resale value of $4,000 to $4,400, which is three times her original investment. Our office jokes that investing in Chanel is like playing the safest stock that the IRS doesn’t track!"
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    2. It’s better for the environment.

    Forever 21, H&M and Topshop are all huge fast fashion retailers that have the ability to crank out the hottest looks and colors within days of new trends releasing. It might seem that this is awesome. I mean, you can always get the hottest new styles and at an affordable price! But think again. These poorly made pieces spend more of their time in landfills than in your closet. Yep, all those styles that don’t sell end up sitting around and ruining the environment. That’s not cute.
  3. 3. Get more bang for your buck.

    Sara Donaldson, the beautiful blogger behind Harper & Harley, explains it perfectly. She thinks about the bag as a cost per day or per year. Lets say you spend $3,000 USD on a new designer bag. Now lets say you wear it 50 times a year. That’s only $60 a day. You probably can’t even get 50 wears out of less well-made bags! Now that’s some good bang for your buck.
    We hope you now finally have enough excuses to indulge yourself in that piece you’ve had your eye on. We’re positive it will be worth it!

    To see the latest items we’re splurging on, follow us on Instagram @Guiltless.